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Marchionne insists Jeep can hit 1 million sales in 2014

By on Jan 19, 2014 | 9:14 AM
2014 Jeep Cherokee Review

This, as always, optimistic Sergio Marchionne, be sure that the Jeep will catch 1 million sales this year already, while most realist CEO of the American company, Mike Manley, as stated in Detroit Auto Show 2014 believes that such a number would be exceeded and are more likely to reach 2015.

Looking at the sales figures of the previous years, we observe that while the 2009 Jeep sold 276,000 vehicles in 2011, the Jeep sold 568,317 cars, followed a record year in 2012 to 701626 units and cap another record year, as in 2013 new owners purchased 731.565 a Jeep. To achieve, however, the number of Marchionne should be a magical increase of 37%. So far sales of the controversial but highly aesthetic Cherokee is extremely large and have surpassed 15% with 20% forecast of the company after two months of circulation model.

Later this year will be introduced to the European market, along with the new entry-level Jeep and opening the markets of Brazil and China, such a number is not completely impossible. Marchionne is dropped into the forecasts for 2013 and time will tell if they will make it for the second consecutive year.

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