It is known that the SRT Viper and did the best ‘starts’ in the arena of sales but despite the problems, Ralph Gilles, CEO of SRT, no worries as the plant has already hundreds of orders waiting to be built.
Regardless of this, Gilles had two things to say about the comparison of the Viper with the Corvette :
I never tried to become a Corvette. Never will be. We are handmade. The painting of the bar in a Viper takes 18 hours. All panels are perfectly finished. We try to build a show car you can have. There are disposable device Viper.
Probably Gilles did not “have it” with diplomacy and tact. Regarding the movements of SRT to stimulate the sales of Viper, the CEO replied that “unfortunately, the world had in mind that the car is simply an evolution is not. This is a brand new engine “and that is why the company has prepared a program that will allow customers to drive the Viper. And the program is going very well.
Finally, Gilles referred to the lack of automatic transmission from the Viper equipment and whether it costs the company customers.
In a sense, it further separates us from others because we all have paddles and we do not. But at the same time, we see how the world observes and says “Wow, is the ultimate drivers’ car in the market.” What we wanted from the beginning.