The next generation of the Chevrolet Cruze, which was scheduled to go into production in late 2014, will be delayed one more time, postponing the date so close in December 2015. The Cruze, first presented in 2009, the year that GM came out of bankruptcy with the help of the government bailout of $ 50 billion, but slightly ironically, by the end of this year, will be the “oldest” model to its range now resurgent company.
The reasons that led GM to this decision may not suit some people-especially in workers’ unions in the factories-but honestly, who can argue? First of all, the team responsible for developing the new Cruze decided some radical changes in the car’s engine. The change was not something expected but it is not unheard of for a model that is 18 months from presentation to undergo some changes … even though they are great.
The second and most fundamental reason, however, is the sales of the current Cruze. For the first half of the year, Cruze recorded an increase of 17% compared to the same period last year and even more significantly, in June, was ranked second in sales, behind only the Toyota Camry. Counted and the addition of a new engine line-up and the question is obvious: Why change something that apparently sells very well indeed?
Either way, however, whether one agrees or not, the decision is a foregone conclusions and the next generation of the Cruze will not make its appearance for at least 30 more months.