During the first quarter new vehicle registrations in Japan fell by 14.9% compared with the same period last year, reaching a total volume of 837 867 units, this figure includes cars, kei-cars and SUVs.
If look at the figures more closely, kei-cars are leading the registrations with 439 815 units, all local firms. As for conventional passenger cars and SUVs, I must say that of the 398 052 units sold, only 89,533 were imported. Sales of products manufactured outside the country but the Japanese firms reached 21,522 units.
Considering registrations of light commercial vehicles as well as buses and trucks, the Japanese market ended the first quarter with a minor fall, specifically the 9th , 9% thanks to the good performance obtained by small and medium vans. The total market thus was 1,528,009 units.
JANUARY-MARCH BRANDS RANKING:
- Toyota / 440.450
- Honda / 214.149
- Nissan / 213.123
- Suzuki / 193.531
- Daihatsu / 183.949
- Mazda / 66.512
- Subaru / 53.885
- Mitsubishi / 41.780
- VW / 18.148
- Isuzu / 16.819
- Hino / 13.636
- Lexus / 12.191
- Mercedes-Benz / 11.791
- BMW / 10.011
- Fuso / 8.504
- Audi / 7.441
- MINI / 4.037
- Volvo / 3.293
- UD Trucks / 2.158
- Peugeot / 1.562
- Jeep / 1.201
- Fiat / 1.190
- Ford / 1.125
- Porsche / 999
- Renault / 969
- Land Rover / 932
- Alfa Romeo / 879
- Citroën / 837
- Chrysler / 555
- Cadillac / 426
- Chevrolet / 352
- Smart / 291
- Jaguar / 289
- Dodge / 235
- Ferrari / 144
- Maserati / 94
- Lotus / 81
- Alpina / 61
- Lamborghini / 52
- Bentley / 43
- Lancia / 29
- Rolls Royce / 26
- GMC / 24
- Hummer / 23
- McLaren / 20
- Hyundai / 17
- Morgan / 11
- MG / 5
- Scania / 5
- Buick / 2
- Maybach / 2
- Saab / 2
- Unimog / 1
- Kia / 1
- Proton / 1
No big surprises usually only highlight the significant drop in Fiat because of the slump in sales of small 500. Honda and Nissan continue to fight for second place, and this time is the first that he has. Mitsubishi and Subaru up with new products while Jeep and Land Rover increase their presence enough. Chrysler also is improving due to the introduction of the renewed Ypsilon and 300C.
NATIONAL TOP 30 MODELS:
- Toyota Aqua / 80.685
- Toyota Prius / 73.723
- Honda NBox / 69.601
- Daihatsu Move / 60.793
- Suzuki WagonR / 59.972
- Nissan Note / 52.362
- Daihatsu Mira / 43.734
- Honda Fit / 41.407
- Daihatsu Tanto / 40.361
- Honda NOne / 37.306
- Nissan Serena / 32.063
- Suzuki Alto / 30.632
- Toyota Crown / 26.587
- Toyota Vitz / 26.097
- Honda Freed / 23.341
- Nissan Moco / 23.299
- Toyota Corolla / 22.266
- Honda StepWGN / 20.860
- Subaru Impreza / 15.973
- Mazda Demio / 15.218
- Toyota Spade / 15.049
- Nissan Roox / 14.051
- Toyota Vellfire / 13.392
- Toyota Passo / 12.638
- Suzuki Palette / 12.192
- Toyota Voxy / 12.075
- Suzuki MR Wagon / 11.521
- Suzuki Swift / 11.055
- Mazda CX-5 / 10.662
- Subaru Forester / 10.116
Among conventional passenger Aqua favorite remains the public while the kei-cars is the Honda NBox which takes the top spot. However, the arrival of the new Wagon R Suzuki could snatch over as has happened in March. The Toyota Crown is also a highlight of the quarter with an increase of over 130% and Toyota MPV (Voxy and Vellfire) lose some ground. In this segment remains Nissan which has the segment leader (Serena).
TOP 20 MODELS IMPORTED:
- VW Golf / 4.868
- BMW MINI / 4.037
- Mercedes C-Class / 3.858
- VW Up! / 3.691
- BMW 3-Series / 3.681
- VW Polo / 3.536
- VW Beetle / 3.250
- BMW 1-Series / 2.093
- Mercedes A-Class / 1.798
- Mercedes B-Class / 1.785
- BMW 5-Series / 1.512
- Volvo V40 / 1.496
- Audi A1 / 1.398
- Mercedes E-Class / 1.378
- Volvo V60 1.369
- Audi A4 / 1.367
- Audi A3 / 1.172
- BMW X1 / 1.056
- VW Passat / 904
- Audi Q3 / 899
The big surprise of the quarter is the Volkswagen Up!, A model that stunned responsible for signing and has had to increase the quota of Japanese manufacturing specification. He has already stripped many sales to Fiat 500, a model that certainly lose his place in the Top 20 imported. The new A-Class has also come hard while the new Volvo V40 is already the best selling. Down the Mercedes-Benz E-Class, BMW X1, Volkswagen Passat and this is due to generational change, the Volkswagen Golf. It is assumed that in a few months have normalized deliveries and get back the lost pace.
