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The Mercedes-Benz B segment continues to take shape

By on Apr 17, 2013 | 12:37 PM
2014 Mercedes-Benz CLA 45AMG

We’ve been hearing rumors weeks on a Mercedes-Benz B-segment, but is now Daimler already mentioned in the topic openly. Speaking to Reuters, brand spokesman would not confirm or deny anything, but said “every so often” in Daimler assessing whether there is room in the market for a model that is installed between the A-Class Smart and signing.

Daimler has now fluid in the current account, following the sale of its stake in EADS, and could pull connecting links with Renault / Nissan to create a utility that, as he says, could use a derivative of the modular platform A-Class, rather than the base of Renault Clio.

The new model would be halfway between the new Smart ForFour and the A-Class and CLA.

In the alliance with Renault / Nissan mechanics be employed and other elements to reduce production costs. This new? Class X? be located as a direct rival to the Audi A1 and BMW MINI, with a price to be placed below €20,000, and could lead to bodies of three and five doors, and even an SUV variant.

While analysts doubt about what that ideal goal Mercedes-Benz foot in the B segment, for the potential of diluting its brand image of prestige, the reality is that for some years “premium” is no longer synonymous with “big car” as MINI shows or said Audi A1. So from our point of view, a Mercedes utility could be a great idea.

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