This here is the logo of Zinoro, the trading name of the brand born of the joint venture between BMW and Brilliance to China. As you know, this new company resulting from the partnership between the Chinese and the German firm, had to get own product line dedicated to the Asian market, according to the regulations of the Asian giant.
The first model of the new brand presented at the Guangzhou Motor Show next month of November, and it is speculated that it will be a simplified derivative based on the BMW X1, becoming a gap in Chinese market, SUV lover. In the press conference of presentation of the new firm, BMW also confirmed the arrival of the range “i” electric China, as part of a strategic move that will appeal to the Chinese government, very much concerned with electric cars.
BMW does not rule Zinoro can reach other developing markets to provide growth potential with a product cheaper than its blue propeller models. Of course, for this brand the factory should be given first to suffice with domestic demand in China.
