The Ford B-Max comes in a segment, the small minivan, which already has several actors. Ford is not the first Opel with the Opel Meriva and Citroen with Citroen C3 Picasso, for example, were already present. The Ford B-Max comes also in a segment that had just never really take off. However, what might appear as an error in a segment something off is seen by leaders of Ford as a golden opportunity to stand out, as they believe they have traced the reason for this apathy in the segment.
For them, the Ford B-Max corrects the defect with its rivals and make the potential customer will go to other market segments: access on board ungenerous. And, in theory, a small van is ideal for getting around the city, is functional and manageable in traffic congested streets. But for this, you have to accept some concessions, particularly in terms of accessibility, high for a minivan. Ford, went further with this concept and proposes two sliding rear doors on a car without apparent B-pillar.
Is the ideal solution? Ford Got to square the circle by proposing an unlimited accessibility in a small car? Or is the lack of B-pillar a trick used by engineers and marketing to to talk about the car?
