There are three metrics to measure the success of the premium manufacturers in the market. One goes through the numbers pure and hard sales where BMW dominates. Another is the profit of the farm, where BMW is also the most benefit out of their activities. And believe me, this is the most important of all, because at the end of a business is to make money, not to sell more than anyone else (tell that to General Motors, which went bankrupt leading the global market by sales volume) .
The third measure is the average turnover per unit sold. This metric is used to realize and value the average sales price of each car that puts each premium brand. In a way, this metric can see “how to premium” is each firm.
The arrival of the new range of Mercedes-Benz compact and aspirations of making a utility could lower this measure.
And what do you think leads this measurement? Well, as I announced the title of this post, is Mercedes-Benz which dominates his German compatriots average turnover ratio per car sold, with €45,800 for €41,350 BMW and €37,500 Audi.
And this is particularly relevant, because Mercedes-Benz has Smart accounts within this average. Smart is a “drag” on this measure, as long as cars sold much cheaper than BMW and Audi enrollment.
This measure makes it clear that, while Audi dominates Europe and China (in North America continues to have modest results), their sales focus in the market more accessible, allowing for Mercedes-Benz cars in the area placed face.
Nevertheless, the recent arrival of the Class A and Class B should move to Mercedes-Benz down on this measure.
