BMW is optimistic for this year and foresees no change in pre-tax profits over 2012. The delicate situation in Europe does not seem to affect the Bavarian manufacturer. Moreover, increasing their investments to submit in the next two years nothing less and nothing more than 25 new models.
BMW has been engaged in a war with Audi to be the first manufacturer premium. In the first two months of 2013, BMW is leading by a margin of only very weak 407 cars. In Europe, BMW sales were down 2.8%.
This year, BMW will have eleven new models, including the 3-Series GT and 4-Series. Some of these new models will be the new electric car industry “i”, as the i3 . If BMW kept the growth rate of the past two years, and with the new models should get it, would be the third consecutive year of record sales for BMW.
Some of the developments planned for 2014, will enroll in the BMW line opening very lucrative niche markets. After making the world believe he needed a X6 , BMW intends to reissue the feat with the BMW X4 , similar in concept to the X6, but based on a smaller platform like the BMW X3.
BMW, like the group Volkswagen and Daimler , not revised downward its forecasts for 2013. Like its rivals, BMW increased its investment in the development of new models. If the customer in Europe is something increasingly rare, we must propose something new.
Yet it is a gamble, because although BMW hopes other markets (Asia, USA) to maintain their sales, but investments needed to maintain an attractive range and launch innovative developments are much more important now, which ultimately affect profitability in the short to medium term.
